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Way to drive

Way to drive

UI / UX / Product / Graphic Design

UI / UX / Product / Graphic Design

An app that assists Chinese tourists in learning local traffic rules to avoid tickets and potential dangers when driving in Los Angeles.

An app that assists Chinese tourists in learning local traffic rules to avoid tickets and potential dangers when driving in Los Angeles.

Services

UI & UX Design

UI & UX Design

Visual Design

Visual Design

Role

UIUX Design

UIUX Design

Time

2023

2023

About

About

Way to Drive is designed for travelers taking short-term trips within Los Angeles, with a particular emphasis on Chinese visitors who are exploring the United States for the first time and may not be well-versed in local traffic regulations. The app is tailored to those who prefer the convenience of exploring their destinations by car, offering a customized experience to enhance their journey.

Way to Drive is designed for travelers taking short-term trips within Los Angeles, with a particular emphasis on Chinese visitors who are exploring the United States for the first time and may not be well-versed in local traffic regulations. The app is tailored to those who prefer the convenience of exploring their destinations by car, offering a customized experience to enhance their journey.

Why Use the App

Why Use the App

Visitors often experience confusion regarding local traffic rules in foreign or unfamiliar countries and cities due to language barriers, cultural differences, and a lack of time to learn the local rules during short-term trips.

Visitors often experience confusion regarding local traffic rules in foreign or unfamiliar countries and cities due to language barriers, cultural differences, and a lack of time to learn the local rules during short-term trips.

Research

Research

Data analysis, interviews, and a comprehensive survey involving 82 participants unveiled key insights into language barriers, difficulties with traffic signs, and the need for real-time assistance. Notably, while 70% recognized the importance of local traffic rule knowledge, 67% admitted to limited rule research.

Data analysis, interviews, and a comprehensive survey involving 82 participants unveiled key insights into language barriers, difficulties with traffic signs, and the need for real-time assistance. Notably, while 70% recognized the importance of local traffic rule knowledge, 67% admitted to limited rule research.

Tina Tourist

Tina Tourist

“I’m accustomed to browsing the local traffic rules in advance to avoid potential danger and to enjoy my comfortable and safe trip.”

“I’m accustomed to browsing the local traffic rules in advance to avoid potential danger and to enjoy my comfortable and safe trip.”

Age: 27

Location: San Francisco

Driving Experience: Intermediate

Education: College Student

Language: Chinese (Fluent), English (Basic)

Age: 27

Location: San Francisco

Driving Experience: Intermediate

Education: College Student

Language: Chinese (Fluent), English (Basic)

Pain Points:


Pain Points:


Basic English prevents her from understanding long sentences immediately

Too much confused information resource

Usually spend more time in searching landmarks than traffic rules

Basic English prevents her from understanding long sentences immediately

Too much confused information resource

Usually spend more time in searching landmarks than traffic rules

Needs:

Needs:

Prefer visual navigation

Reduce anxiety and inconfidence of driving

Know traffic rules in advance

Reduce chance of getting expensive tickets in San Francisco Bay Area

Prefer visual navigation

Reduce anxiety and inconfidence of driving

Know traffic rules in advance

Reduce chance of getting expensive tickets in San Francisco Bay Area

Route Planner

Route Planner

Seamlessly preview traffic rules before embarking on your journey or while en route.

Seamlessly preview traffic rules before embarking on your journey or while en route.

Users can access the route plan before commencing their trip to preview traffic rules and read details by clicking on each rule. As they begin navigation, when approaching traffic rules mentioned on the map, a popup window and audio alert remind users of the rule.

Users can access the route plan before commencing their trip to preview traffic rules and read details by clicking on each rule. As they begin navigation, when approaching traffic rules mentioned on the map, a popup window and audio alert remind users of the rule.

Image Recognition

Image Recognition

Decode complex road signs with ease through our advanced image recognition technology

Decode complex road signs with ease through our advanced image recognition technology

When the user sees the complex parking signs on the side, they can use the App to scan the rule and see the detail to avoid getting parking tickets.

When the user sees the complex parking signs on the side, they can use the App to scan the rule and see the detail to avoid getting parking tickets.

Neighborhood Insights

Neighborhood Insights

Stay ticket-free by exploring and setting alerts for nearby traffic rules

Stay ticket-free by exploring and setting alerts for nearby traffic rules

Users can identify their surroundings to explore unique or cultural ly-specific traffic rules, such as Street Sweeping, and set up alerts to prevent their vehicle from being towed.

Users can identify their surroundings to explore unique or cultural ly-specific traffic rules, such as Street Sweeping, and set up alerts to prevent their vehicle from being towed.

Thanks for stopping by :) Feel free to contact me if you are interested in a coffee or boba chat in Los Angeles!

Designed but not coded by Meng Lan

Thanks for stopping by :) Feel free to contact me if you are interested in a coffee or boba chat in Los Angeles!

Designed but not coded by Meng Lan

Way to drive

UI / UX / Product / Graphic Design

An app that assists Chinese tourists in learning local traffic rules to avoid tickets and potential dangers when driving in Los Angeles.

Services

UI & UX Design

Visual Design

Role

UIUX Design

Time

2023

About

Way to Drive is designed for travelers taking short-term trips within Los Angeles, with a particular emphasis on Chinese visitors who are exploring the United States for the first time and may not be well-versed in local traffic regulations. The app is tailored to those who prefer the convenience of exploring their destinations by car, offering a customized experience to enhance their journey.

Why Use the App

Visitors often experience confusion regarding local traffic rules in foreign or unfamiliar countries and cities due to language barriers, cultural differences, and a lack of time to learn the local rules during short-term trips.

Research

Data analysis, interviews, and a comprehensive survey involving 82 participants unveiled key insights into language barriers, difficulties with traffic signs, and the need for real-time assistance. Notably, while 70% recognized the importance of local traffic rule knowledge, 67% admitted to limited rule research.

Tina Tourist

“I’m accustomed to browsing the local traffic rules in advance to avoid potential danger and to enjoy my comfortable and safe trip.”

Age: 27

Location: San Francisco

Driving Experience: Intermediate

Education: College Student

Language: Chinese (Fluent), English (Basic)

Pain Points:


Basic English prevents her from understanding long sentences immediately

Too much confused information resource

Usually spend more time in searching landmarks than traffic rules

Needs:

Prefer visual navigation

Reduce anxiety and inconfidence of driving

Know traffic rules in advance

Reduce chance of getting expensive tickets in San Francisco Bay Area

Route Planner

Seamlessly preview traffic rules before embarking on your journey or while en route.

Users can access the route plan before commencing their trip to preview traffic rules and read details by clicking on each rule. As they begin navigation, when approaching traffic rules mentioned on the map, a popup window and audio alert remind users of the rule.

Image Recognition

Decode complex road signs with ease through our advanced image recognition technology

When the user sees the complex parking signs on the side, they can use the App to scan the rule and see the detail to avoid getting parking tickets.

Neighborhood Insights

Stay ticket-free by exploring and setting alerts for nearby traffic rules

Users can identify their surroundings to explore unique or cultural ly-specific traffic rules, such as Street Sweeping, and set up alerts to prevent their vehicle from being towed.

Thanks for stopping by :) Feel free to contact me if you are interested in a coffee or boba chat in Los Angeles!

Designed but not coded by Meng Lan

Thanks for stopping by :) Feel free to contact me if you are interested in a coffee or boba chat in Los Angeles!

Designed but not coded by Meng Lan

Thanks for stopping by :) Feel free to contact me if you are interested in a coffee or boba chat in Los Angeles!

Designed but not coded by Meng Lan